Life starts simple

Babybox and Family is more than an online shop – it’s a thoughtfully curated world for families who value natural materials, quality, and timeless design.

Founded by Marina Swart (Business Development) and Sissi Rasche – Germany’s most well-known midwife – Babybox combines deep professional expertise with a modern, minimalist aesthetic.

Here, parents don’t just find products – they find guidance, inspiration, and trustworthy support for every stage of early parenthood.

Every item is carefully selected, tested, and curated according to clear values: functional, safe, sustainable, and beautiful.

Our Mission

We believe in a new kind of parenthood – mindful, informed, and intentional.

At Babybox, we stand for conscious choices: less, but better.

Our mission is to empower families with knowledge, honest advice, and high-quality essentials that accompany them through pregnancy, postpartum, and the first years with their baby.

Our Products

Our range includes handpicked essentials for newborns, babies, and mothers – from soft merino wool clothing to Montessori-inspired furniture by design partners like Curve Lab.

Each product meets the highest standards of safety, sustainability, and design, chosen with the same care and expertise that Sissi Rasche brings to her midwifery practice: comfort, trust, and natural simplicity.

Our Community

Babybox is more than a brand – it’s a community built on knowledge and connection.

Through our YouTube channel, Babybox Blog, workshops, and expert midwife tips, we help parents feel informed, supported, and confident – embracing parenthood without perfectionism, but with love and awareness.

Our Philosophy

We see parenthood as a journey – one that becomes more joyful and intentional when guided by trust and simplicity.

That’s why Babybox is not just a collection of products, but a modern parenting movement – authentic, aesthetic, and deeply human.

Marina – Founder & Visionary Mind of Babybox & Family

Marina is the founder and driving force behind Babybox & Family. After many years in senior management positions within an international corporation, she founded the company with a clear vision: to make high-quality, sustainable, and meaningful baby essentials accessible to parents – beautiful, functional, and responsibly made.

As the Mother of Business & Fashion, Marina combines strategic thinking with a refined sense of design and quality. She shapes the brand’s identity, oversees its continuous development, and curates the Babybox Collection – a line that perfectly unites style, sustainability, and functionality.

As a mother of two sons, Noah and Liam, she understands the needs of modern families firsthand. But her approach goes far beyond aesthetics – she thinks holistically, from the source of each material to the finished piece on the shelf.

Sissi – Co-Founder & Mother of Care & Fashion

Sissi is not only a devoted mother of four but also a passionate midwife with many years of experience. Through her work, she knows exactly what newborns need – from the right materials for delicate baby skin to the perfect fit that keeps little ones comfortable and safe.

Supporting “her” women has always been close to her heart, far beyond pregnancy, birth, and postpartum care. At Babybox & Family, Sissi advises parents with empathy and attention to detail when it comes to choosing the perfect essentials for their baby’s first months.

As the Mother of Care & Fashion, Sissi brings her deep professional expertise into the product selection process. Every piece is carefully reviewed by her to ensure it’s not only beautiful but also practical, gentle on the skin, and designed to last.

Sissi is the proud mother of four children – Hugo, Cléo, Lilo, and Pippa – and she believes that baby clothing should be both functional and joyful. A bloomer over a cozy pair of tights? Why not! Beyond her work at Babybox & Family, Sissi is also a brand ambassador for Lillydoo, known for its skin-friendly diapers – sharing the same values that define us: naturalness, quality, and care.