Life starts simple

Babybox and Family is more than an online shop – it’s a thoughtfully curated world for families who value natural materials, quality, and timeless design.

Founded by Marina Swart (Business Development) and Sissi Rasche – Germany’s most well-known midwife – Babybox combines deep professional expertise with a modern, minimalist aesthetic.

Here, parents don’t just find products – they find guidance, inspiration, and trustworthy support for every stage of early parenthood.

Every item is carefully selected, tested, and curated according to clear values: functional, safe, sustainable, and beautiful.

Our Mission

We believe in a new kind of parenthood – mindful, informed, and intentional.

At Babybox, we stand for conscious choices: less, but better.

Our mission is to empower families with knowledge, honest advice, and high-quality essentials that accompany them through pregnancy, postpartum, and the first years with their baby.

Our Products

Our range includes handpicked essentials for newborns, babies, and mothers – from soft merino wool clothing to Montessori-inspired furniture by design partners like Curve Lab.

Each product meets the highest standards of safety, sustainability, and design, chosen with the same care and expertise that Sissi Rasche brings to her midwifery practice: comfort, trust, and natural simplicity.

Our Community

Babybox is more than a brand – it’s a community built on knowledge and connection.

Through our YouTube channel, Babybox Blog, workshops, and expert midwife tips, we help parents feel informed, supported, and confident – embracing parenthood without perfectionism, but with love and awareness.

Our Philosophy

We see parenthood as a journey – one that becomes more joyful and intentional when guided by trust and simplicity.

That’s why Babybox is not just a collection of products, but a modern parenting movement – authentic, aesthetic, and deeply human.

"You don't need a lot in the beginning, just the right things!"

Marina brings valuable business expertise to the Babybox & Family team. She has an extensive background in various management roles within a large corporation, both domestically and abroad. As the 'Mother of Business & Fashion,' she spearheads all business-related matters and contributes to the ongoing growth of Babybox & Family. Marina is a loving mother to two sons, Noah and Liam. She's an expert in the realm of baby gear and, through the development of the Babybox Collection, she brings her personal style to the company and the realm of newborn essentials. Marina is dedicated to sourcing sensible and sustainable children's clothing, offering you firsthand maternal insights and tips. 'It's important to me that we not only offer beautiful products but that they are as pure as the babies who wear them. That's why we need to consider the entire supply chain, all the way down from the well-being of the sheep providing the wool to the final piece of clothing in our store. If the sheep aren't thriving, then it's not suitable for our baby and kids' clothing.

"Dress your child in wool, even in summer!"

Sissi is not only an experienced mother of four, but is also a passionate midwife with years of experience. Her professional background has made her well-versed in the specific needs for baby clothing, and she understands precisely what little ones require. Beyond her midwifery practice, it has always been a personal mission of hers to provide comprehensive support to 'her' mothers, going beyond the conventional midwifery scope of pregnancy and childbirth. She offers meticulous advice on finding the right newborn essentials, recognizing that babies need real assistance in temperature regulation, given their sensitivity and delicate skin. Fit and materials are of the utmost importance. Sissi is the ultimate expert at Babybox & Family, and curates the products available in our store and online shop. And, of course, everything needs to look incredibly adorable... Who can resist the look of bloomers over warm tights? Our 'Mother of Care & Fashion' is a proud parent to four children: Hugo, Cléo, Lilo, and Pippa. She also serves as the brand ambassador for Lillydoo's skin-friendly diapers.