Sale and sustainability? Why even small shops can't always do without

Pay attention to sustainability and still have a sale? Even if that sounds contradictory at first: one does not have to exclude the other.

Of course, you won't find any mass-produced products with us whose only goal is to sell directly with 40%, 50%, or even more percentages to stimulate consumption. Because we can't say it often enough: It doesn't take much, especially at the beginning, but the right thing. Mindful purchasing decisions are important to us, not only for ourselves, but also for our customers. In almost every personal consultation, we therefore often advise against things that are beautiful but a newborn simply doesn't really need.

After all, our goal is to give you the security that you have bought exactly the right thing for your baby. And better a little less than too much. But precisely because this is so important to us, it can always happen that at the end of a season there are simply individual pieces, sizes or colors left over:

Five reasons why sustainable shops also have a (seasonal) sale

1. Storage space is running out!

Perhaps the most important reason: we too have only limited storage space. When new goods arrive, the previous ones should already be sold, otherwise there will eventually be a space problem.

2. Shopping often means guessing

Sure, our favorite basics never go out of "fashion" and beautiful woolen things are always suitable for babies, but seasonal goods in particular are sometimes difficult to assess. Orders are always placed in retail about 6 months before the season, so winter baby outfits are often ordered at 30 degrees, the slightly airier outfits with more silk for summer babies when it is really cold outside. It is simply not possible to predict 100% correctly how much of each part will ultimately be purchased.

3. Residual sizes are always left over

The same goes for sizes! Of course, we have a good feeling for which of our products and in which sizes are bought more than others. That's why we always advise that bodysuits are nice and snug on the skin, while a cardigan can grow with you and can also be bought in a larger size. That said, there will always be individual pieces that only have one or two sizes left - and that brings us back to the space issue!

4. Sustainability instead of throwaway culture

Simply writing off products that are not bought and having them destroyed rather than selling them at a lower price is anything but sustainable. So I prefer the win-win situation: You get a discount and we know that the product will still have many happy hours with your baby.

5. Returns must be planned for

Especially when it comes to initial equipment, returns often simply cannot be avoided. After all, you only really get to know the little person when he or she is born - and only then can you notice things that you might not like as much as you first thought. That happens and of course we completely understand it - nevertheless our personal advice by phone or in the shop helps to avoid it. For a little more sustainability and especially: For less stress for the new parents, because in the first few weeks everything should be more important, so take away a return package quickly because you bought too much (or the wrong thing)!

So can Sale actually be sustainable?

We think so! Of course, not the 70% discounts that keep flashing loudly across your path, but definitely the discounts on seasonal items that small, sustainable brands also grant. But especially here, the following applies: always shop carefully! And that's what you really need - and would have bought for the full price. Because with our consumer decisions, we can all actively make the fashion industry a little better - even if only on a small scale.