Joha - Sustainable Basics for Babies and Children

Joha stands for Scandinavian baby and children’s clothing made from the finest natural materials – designed for little explorers who deserve to feel comfortable. Whether it’s wool, wool/silk, or organic cotton, every piece combines soft quality with thoughtful, durable design.

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Joha is one of the leading Scandinavian brands when it comes to temperature-regulating natural fibers – perfect for sensitive baby and children’s skin. Whether it’s bodysuits, leggings, underwear, or pajamas, the clean cuts, certified materials, and high durability make Joha a favorite for parents who value quality, sustainability, and comfort.

✨ Our highlights:
- 100% natural materials, often OEKO-TEX® or Woolmark certified
- Warming in winter, cooling in summer – ideal for all seasons
- Scandinavian minimalist design with a love for detail

Discover Joha – and find pieces that protect, comfort, and accompany your child every day.